If you’re thinking about printing DL flyers for your next campaign, it’s worth getting the size and layout right before sending your design to print. The size of a DL flyer might seem like a small detail, but it can have a big impact on how your message is received, how well it fits your distribution plan, and even how much it costs to print and mail.
At Jennings Print, we’ve been producing DL flyers for local businesses across Newcastle and the Hunter for decades. Here’s what you should know about DL flyer sizing, paper choices, and why it’s still one of the most popular marketing formats around.
Why DL Flyer Size Matters
A DL flyer is typically 99mm wide by 210mm high, which is exactly one-third of an A4 page. This long, narrow shape makes it easy to handle, display, and mail. It fits neatly into standard DL envelopes, brochure holders, and letterboxes, making it a convenient and versatile format.
In Australian printing, DL sizing has become something of a standard for promotional material. It’s commonly used for restaurant menus, event invitations, price lists, and promotional handouts. The shape naturally draws the eye down the page, which works well for simple, structured layouts with short bursts of information.
Why DL Flyers Are So Popular
There’s a reason the DL flyer have been around for decades, they’re practical, affordable, and effective. Their size makes them easy to carry and display, and the format gives you enough room for a strong headline, eye-catching image, and clear call to action without overwhelming the reader.
They’re ideal for businesses that want to:
- Promote local services or special offers
- Share menus or price lists
- Advertising events or open days
- Include in mail-outs or letterbox drops
- Display on countertops or in reception areas
Because DL flyers are light and compact, they’re cost-effective to print and distribute in large quantities. They also fit perfectly into Australia Post’s standard mailing sizes, so you can save on postage when running a direct mail campaign.
Paper Stock and Finish Options
Once you’ve settled on the size, the next choice is paper stock. The weight and finish of your flyer can completely change how it feels in someone’s hand.
Common DL paper weights
1. 150gsm gloss or silk: a light, flexible option for short-term promotions or letterbox drops.
2. 250gsm-350gsm: thicker, more durable options that feel more premium for menus, event flyers, or trade shows.
3. Recycled stock: a sustainable choice that suits eco-conscious brands.
You can also choose between finishes like gloss, matte, or uncoated. A gloss finish adds shine and enhances colour, making photos and logos stand out. A matte finish feels smooth and professional, better suited to minimalist designs or text-heavy layouts. Uncoated paper gives a more natural look and is ideal for handwritten notes or appointment cards.
Designing for DL Dimensions
Because a DL flyer is tall and narrow, you need to plan your design to make the most of that shape. The key is to create a natural flow from top to bottom so readers can easily scan your content.
Here are a few tips from our design team at Jennings Print:
- Start with a bold headline that instantly grabs attention.
- Use one strong image or graphic rather than crowding the layout.
- Keep text short and easy to read; people often glance rather than read in full.
- Include your call to action near the bottom, where the eye naturally finishes.
- Leave space around elements so your design feels balanced.
If you’re printing double-sided, consider using the front for the main message and image, and the back for details like pricing, contact information, or a map.
DL vs. Other Flyer Sizes
DL isn’t the only option for printed flyers, but it’s one of the most versatile. Still, it helps to compare it with other common sizes:
Format | Dimensions | Best For
A6 (105 x 148mm) | Small, pocket-sized | Handouts, vouchers, postcards
A5 (148 x 210mm) | Half A4 | Menus, event flyers, folded leaflets
DL (99 x 210mm) | One-third A4 | Mailers, promotions, menus
A4 (210 x 297mm) | Standard sheet | Detailed brochures or posters
A6 and A5 flyers are great for quick, portable promotions, while A4 is more suited to detailed information. DL sits perfectly in the middle, compact, yet big enough to make an impact.
Choosing the Right Quantity
Printing DL flyers in bulk often brings down the price per unit, but it’s worth thinking about your campaign first. Are you planning to hand them out at events, including them with invoices, or mail them out?
For local campaigns, many small businesses start with a run of 500 to 1,000 flyers, while larger marketing pushes might go for 5,000 or more. Jennings Print can help you work out the best print quantities and finishes based on your goals and budget.
Eco-Friendly Printing Options
If sustainability is important to your brand, DL flyers can be printed on recycled paper with soy-based inks. Jennings Print offers a range of environmentally friendly options that don’t compromise on colour or quality.
We can also advise on minimal-waste print runs, ensuring you order just the right amount for your needs.
Why Print Still Works
In a digital world, a printed flyer still has power. There’s something tangible about holding a piece of marketing material that feels well made. It gives people a lasting impression of your business, especially when designed well and printed on quality stock.
DL flyers continue to deliver results because they’re simple, affordable, and memorable. They help bridge the gap between your online presence and your local customers, giving your business a professional touch that stands out.
Print Your DL Flyers with Jennings Print
If you’re planning your next marketing campaign, Jennings Print can help with everything from design setup to print and finishing. We’ll make sure your flyers are the right size, stock, and quality for your brand.
We’ve worked with hundreds of businesses across Newcastle, Lake Macquarie, and the Hunter to produce DL flyers that get noticed, from local cafes and trades to corporate offices and event organisers.
Get in touch with our team today to discuss your DL flyer printing needs or to request a quote.