It is a well-known fact that marketing is a great tool for businesses to increase sales and raise brand awareness among potential customers. Increasing your sales is an important part of your business, whether you are just starting or an already established business.
No matter what kind of marketing you choose, however, you will inevitably have to spend some money to get the amount of advertising you need to increase your sales. There are different ways to market your business. They may be in the form of print media, online, or through word of mouth.
What is print marketing?
Print marketing is one of the oldest and most traditional types of marketing. It comes in the form of printed materials such as magazines, newspapers, brochures, flyers, catalogues, business cards, stickers, posters, and even personal letters sent through mail. As a reliable marketing strategy, print media has the ability to double, even triple, your sales and propel your business to the next level. Although the rise of online marketing caused some decline on the popularity of print marketing, it is still one of the most reliable ways to promote your business.
If you are a small business owner, you most likely encounter some budget constraints. However, you can still get the benefits of print media while staying on a tight budget. The following are tips for small businesses looking for budget friendly marketing ideas that deliver high impact results.
1. Business Cards
Business cards are among the oldest ways to introduce your business to people. It is worth your money to invest on business cards because as a small business you want to establish reliability and trust among your customers. Having a business card can make your business look more professional. Besides, a business card is a convenient and handy reminder to your customer that you exist and that your services matter to them.
The simplicity and affordability of flyers makes them one of the most utilised print media materials. Printing flyers does not require too much ink or fancy paper. Flyers are meant to contain precise and brief details about your business. However, you can choose to hire a graphic designer to make a design that you can print on high quality paper.
If you are on a tight budget, you have the option to choose a simple design and print it on black and white paper. The distribution of flyers can also allow you to have face-to-face interaction with potential customers and tell them what more your business can offer.
3. Brochures and Booklets
Compared to flyers, brochures can contain more information about your business. Even if brochures are relatively small and compact, they can contain more details about your business such as the services and products you offer, their prices, and other specifications because of their multi-page format. They can also contain your detailed contact information.
Aside from brochures, you can also have custom booklets for your business. Booklets can contain more information about your business, as well as photos and detailed descriptions. Because of the amount of information that they can contain, booklets, especially when printed in bulk, can be cost-effective. You can mail or personally distribute them, or have brochures on your shop or if you have future events.
Stickers are definitely cost effective. With a low production cost, stickers can provide information and exposure for your business in a creative and eye-catching way. Because stickers can come in different shapes, colours, sizes, and designs, they can be a way for your company to express your brand uniqueness. Aside from all these benefits, stickers are quite handy and they do not take up as much space as flyers and brochures so you can take them anywhere with you.
5. Corporate Stationery
Corporate stationery usually has your company name and business logo printed on it. Having your own corporate stationery is a smart and efficient way to promote your business.
Aside from making your business look professional, stationery strengthens your brand presence and leaves a lasting impression on your customers. By having something useful, you remind your customers about your business each time they use it, effectively increasing your company’s exposure even in your absence.
Posters give your business prolonged exposure at a budget-friendly price. Appealing and eye-catching, posters can easily increase your sales especially when placed in strategic places.
Put posters in busy areas such as stations or malls. Having your posters on these areas can increase the chances that people will remember your brand especially when your poster has an attention-grabbing design. Make sure your poster has a simple yet creative design and colour to maximise its effect on consumers. Also make sure that your posting is not illegal.
7. Pull-up Banners
Pull-up banners, or pop-up banners as they are also known, are perfect when you want to deliver your message across people in a high impact manner. All you need is a stand space during exhibits and conferences, and you can set up your pull up banner for people to see. Although this may cost a little bit more than other print media, pull-up banners have a long shelf-life. This allows you to store and use them for a long time.
Contact Jennings Print Group for your Printed Marketing Needs
For quality print marketing materials like stickers, flyers, brochures, posters, corporate stationary, and much more you can trust Jennings to give you high quality materials that fit your budget. We value your business as much as you do, which is why we want you to have the chance to promote your business without hurting your wallet.
As a small business owner, print marketing could be a surprisingly useful tool to help you sell your products or services. Need more ideas? We’re a phone call away! Contact us and let’s talk about how we can give your marketing strategy a boost.