Build brand recall and make a lasting impression on your prospects.
There are various ways in which you can promote your company, both in print and online. However, if there is one method that is still relevant in businesses today, it’s the booklet.
You most probably have read through a booklet too many times. They come in all shapes and sizes. People may call them different things. For example, some refer to them as catalogues, brochures, training manuals, and pamphlets.
Even with the rise of digital means in promoting your business, there are still many valid reasons why companies choose to invest in corporate booklets. Here are some of them.
Why is a Corporate Booklet Helpful for your Business?
A booklet is an effective tool to promote your company, products, and services. You can put more relevant information about your company in a booklet than in a promotional poster or even a social media advertisement.
A booklet brings credibility.
A professionally created booklet effectively and credibly presents the company’s offerings, including its values, goals, and other key information. If you want to make a great impression on a prospective client, your corporate booklet would be your go-to material for a quick reference.
Booklets are designed to be simple and straightforward, so your clients can easily grasp what you do and what you offer.
A booklet serves as a promotional message.
Corporate booklets help you stand out from the competition and present your company in a favourable light to potential customers. In addition, it aids in brand promotion by educating your target market on what you do and what your company is all about.
You can even have a digital version of your corporate booklet online that prospective customers can download when they visit your website.
A booklet is cost-effective.
Most brochure and booklet designs are reasonably priced and frequently utilised to inform people about your company. It can be distributed in meetings, gatherings, trade exhibits, seminars, and conventions, increasing brand awareness and visibility. It is handy, and if it’s interesting, customers will likely tell their friends and relatives about it, which will benefit your company.
It promotes company pride.
Corporate booklets, such as employee manuals and handbooks, can also be used for internal purposes. It cultivates a feeling of pride and a sense of belongingness in the company. It is also an effective way to guide and remind employees on how they should conduct themselves to reflect the good name of the company.
Designs You Should Consider for Your Corporate Booklets
Corporate booklets should strike a balance between design and content to be effective. When used to promote your business, they must be eye-catching enough to get the interest of your target customer.
You want the reader to read your booklet, whether it be for your internal or promotional use. The visual content must be appealing but still able to convey the information that you want to send.
Make the cover attractive yet professional.
The saying “Do not judge a book by its cover” does not apply to your corporate booklets. People will judge your booklet, or worse, your company, by your booklet cover design. The cover must be artistic to catch the eye but should still show professionalism. The design must also be coherent with what you do as a business.
The booklet cover is the first step to impressing your target client. Therefore, an attractive and artistic cover design is a must for a successful corporate booklet.
Use images that tickle the senses.
An image that conveys an experience of the senses—sight, taste, sound, smell, and touch—is referred to as sensory imagery. A potential customer’s attention will be piqued, and they will be motivated to interact or conduct business with your organisation if you use imagery that makes people strongly connect with experiences and emotions.
It will depend on your line of business. For instance, a restaurant menu’s design must evoke the flavours, aromas, and delectable sensation of the food. Likewise, the booklet for a hotel must evoke feelings of relaxation, comfort, and luxury.
Display your best works.
One way to attract new clients is to showcase your best work. Use a booklet as a work portfolio to promote your company. Depending on your offerings, it can include case studies, designs, and your range of products.
It is a must to use high-quality photos taken by professionals when presenting your work. But again, these professionals must know how to take photos that invoke feelings to make a significant and lasting impression on your target audience.
Use pop-out designs in your booklets.
Pop-out books for kids work because they are fun and interesting. You can use the same idea in your corporate booklets to keep things fresh and exciting. For example, if you are a travel agency, you can use pop-outs when promoting your popular destinations. Architectural firms can also utilise pop-outs to highlight their best designs and works.
Incorporating pop-outs in your booklet will easily transform an otherwise dull presentation of your company. Of course, when using them, it is important also to use the right paper materials.
Background themes matter.
Background themes set the tone of your corporate booklet. Choosing a suitable background theme, including colours, textures, and typography, can make your booklet more interesting and attractive.
It should match the overall theme of your booklet and what you want to achieve. Having a theme ensures that everything is connected, and nothing is out of place. The right background theme will present your company and products in a fascinating way.
Be clear, consistent, and coherent.
Whatever you decide, make sure that your booklet remains consistent and coherent all throughout. Your message must be clear and should not confuse your readers. Stay coherent with what you want to communicate to leave a lasting impression on your customers.
In this information age, it is a must to go digital. Do not forget to have a digital version of your booklet that clients can download. You can even add videos and animations to your digital booklet. A digital booklet helps you widen your reach since you are not limited geographically.
Contact Jennings Print Group for your Corporate Booklet Needs.
Jennings Print Group is a family-owned business committed to helping companies with their marketing needs. Call us on 02 4933 5735 or contact us here, and let us know how we can help you grow your business.