Designing flyers for your young ones can be a lot of fun
It might seem that designing a flyer for a children’s event is a straightforward task – make it bright and bold, with contact information on it! However, at Jennings Print, we recommend a few vital tips and tricks in order to make the most out of our flyer and, ultimately, your event.
A well-made, personalised, and comprehensible flyer will attract and appeal to more people – especially parents. Personal styles and aesthetics can play a huge role in designing flyers for kids, a fun and colourful flyer will attract children more than flyers that look too sleek or “grown up”.
8 tips and tricks to help design children’s flyers
When designing flyers for kids, the message can be presented in many creative ways. Because of this, many designers can feel overwhelmed. However, there is no need to worry at all. Designing flyers for children can be easy once you know some tricks that the printing pros use. Additionally, whether you are promoting an event or selling a product, here are some tips to get started.
1. Readability – hierarchies
A flyer’s primary purpose is to inform people about something. For that reason, flyers have to be an easy read, especially when they are specifically made for kids. The main information on the flyer should be easy to distinguish and read, even for a child.
The designer can also utilise hierarchies in the text on the flyer. Here is the basic hierarchical structure of texts that designers could use as a guide:
This part of the flyer should be the largest. It should attract the most attention. It can be an art element or a striking typeface.
This part of the text contains all the event details in the flyer. It answers the what, when, and where. This part should be concise as the flyer is aimed at children. Make sure to word things in simple terms. This must look different from the headline, either by sizing or style.
This is small and often unnoticeable. It consists of text required to be on the flyer.
2. Use bright colours and kid-friendly designs
Kids love colour. To make something kid-friendly and eye-catching, use bright and colourful designs. Children’s flyers, posters, or stickers often have loud and fun designs that immediately grab people’s attention. Also consider contrast – bold colours, prominent typefaces and fun art elements can spice things up.
3. Take the flyer size into account
Knowing how big the flyers will be can help in choosing which designs to put in a flyer. Your design resolutions should be large enough so that there is no blurring, but the flyer should not be so large that it is annoying to carry or hold.
4. Consider folding flyers
A folded flyer might seem complicated to design but they add a little creativity. Folded flyers look better and stand out much more than plain ones. A folded flyer could also help readers follow the flow of details much easier, if done well. A good design incorporated into the folds would be even better. Half-folds, trifolds, and spiral folds are most common.
5. Be sure the design is cohesive
A few good design elements that mesh well together are preferred over a convoluted mess of many elements. Typography should also be cohesive with the layout and images. Make sure to choose fonts that fit the vibe, aesthetic, and colour of the non-text elements.
6. Make creative use of space
It is not just the things added to a blank canvas that make a good flyer; it is the space too. It may feel awkward to play around with the elements of spacing and sizing, but it helps. Doing this can increase a flyer’s visual impact, which then helps improve its readability. This can drastically improve the flyer’s reception as children are quite visual. Make sure to find the proper spacing and sizing of texts and elements. When choosing typefaces or fonts, aesthetically pleasing kerning is a must-know. Sometimes, less is more.
7. Go all out with typography
In printed media, choosing the right fonts matters. Typefaces really make an impact when designing flyers for children. When the correct fonts are used, flyers can look more professionally executed, plus, flyers usually contain more text than images, so fonts matter.
Use the appropriate fonts for the tone of the flyer. It can be challenging, but it will help the overall design and impact of the flyer. Also, try to avoid ‘dated’ fonts like Comic Sans, Papyrus, Arial and so on.
8. Don’t overthink it
Put some thought into the design, but do not overthink it. Designing flyers for children can be a lot of fun. Rules can be broken a bit, and artists could go a little crazier with their designs. Imagination will definitely be a big help in making flyers of this nature.
Unique techniques and designs could really come from an open and creative designer. Because of that, it is essential to enjoy and trust the process of making fun, bright, and colourful flyers for children.
Print the best flyers in Newcastle with Jennings Print
The Jennings Print Team delivers high-quality printed materials. We offer offset, digital and wide format printing as well as graphic design and print finishing, to give our products an extra touch.
With 45 years of experience and technical know-how, we have more than enough background in the field. Because of this, Jennings Print is trusted and loved by many customers, old and new alike.
Want to take advantage of our high-quality printing services in Newcastle, Central Coast or Hunter Valley? Call us on (02) 4933 5735 or email us at firstname.lastname@example.org for your questions and concerns. You may also send us an online message by clicking here, and we will get to you as soon as possible.