A logo is an essential aspect of every business. Every piece of branding material from your business will carry your logo. Your logo will create a lasting first impression, so its design matters. Your logo can be a powerful asset if done and used correctly.
Creating your business logo design goes beyond a simple graphic design. There are many things that you should consider to make your logo successful. Read on to find out how you can create a successful and recognisable logo for your brand.
Know why you need a logo.
Your logo can make or break your business. It has a significant impact on how your potential customers will see you. It gives them information about your brand: why they need you and how you can help them.
All your marketing and branding materials will have your logo. Your website, business cards, and packaging will have your logo. It will look back at every potential customer out there. Make your logo count, and be able to communicate with them. It should tell them about your business and must be able to stand out.
It must be unique.
Your logo must be able to identify and talk about you, not other businesses. It should help distinguish your brand among your competitors. In creating your logo design, you must create something different from what is already out there. It should be unique and intelligently designed. It should stand out in a sea of logos and brand images.
You must know and understand your brand.
To be able to create the right logo for your brand, you must know and understand your business. Your logo will give customers insight about your company. It must be able to communicate to your target audience. Know your business, brand, and market.
Your logo must be able to show your brand’s core personality. It must be able to convey itself to your target customers. Know the nature of your business. Each colour, image, and component you utilise in your logo must represent your nature of business. This way, your logo will create a brand identity that will be recognisable in a competitive market.
Use colour to your advantage.
Colour can carry and convey a lot of different feelings and meanings. Certain emotions are associated with each colour and are said to evoke different moods from your audience. Do you want your target audience to feel excited, hopeful, or inspired when they see your company logo? Smart use of colours in your logo can do that. Do not make the mistake of conveying the wrong message because of the wrong choice of colour.
For instance, if your brand is all about energy and boldness, you can use red in your design. If you want your brand to inspire optimism and youthful energy, you might include yellow in your logo design. If your brand is all about simplicity and purity, then white is your best choice.
That being said, you don’t have to stick to just one colour for your logo. You can mix and match different colours to create an overall tone for your logo. A combination of different colours can tell your audience a complete brand story.
Identify your logo design style.
There are many design aesthetics that you can choose from. There is no correct style for everyone, you should select the right style for your brand.
- A classic looking logo can help you communicate with a broader audience. It also has a more extended staying power, as classic styles do not go out of fashion so quickly.
- A retro or vintage looking logo can evoke feelings of nostalgia in your audience. They remind people of happy feelings of old and can bring out romantic feelings.
- A minimalist design can tell your audience that your company is fresh, simple, and reliable. Simple lines and lots of white space often make up a minimalist logo.
There are other logo design styles that you can choose from and use. Like with colours, you do not have to stick to one design style. You can mix and match different styles to suit your brand.
The right typography can make your logo stand out.
If your logo includes some text, then you need to choose the font to use for it. The right font can complete your logo design. Consider the following when selecting the font for your logo text:
- Veer away from commonly used fonts.
- Avoid fonts that will make your logo amateurish.
- Choose a font that is clear and legible.
- Use only one font.
Consider a custom font for your logo. A custom font will ensure that your logo is original. It can also bring more brand recall.
Your logo design elements must blend well.
Now that you have identified the different elements of your logo, it is time to bring them all together. All elements must blend well together to tell your brand story. They must work to create a harmonious story that will be understood by your target audience.
It must be recognisable.
The most crucial goal of a logo is instant brand recognition. The correct combination of logo design style, text font, colours, and originality can make your brand logo recognisable.
One way to test the recognisability of your logo is to invert it. Even inverted, you must still be able to recognise your logo. You should also make sure that your design is recognisable from all angles and any direction.
Communicate with your graphic designer.
When hiring graphic design services to make your brand logo, communication is the key. Clear communication can ensure that your logo design comes out as you wish. Give your designer as much information about your company as possible. This way, they can create a logo that will adequately represent your brand.
It is also essential to be open to any suggestions from your designer. You must work together with him to create a suitable logo for your brand.
Call Jennings Print Group for your logo design needs in Newcastle.
Jennings Print Group is your one-stop shop for your print marketing needs in Newcastle. We provide graphic services for your logo design, posters, signage, banners, brochures, and more.
At Jennings, we are committed to creating brand recognition for your business. Call us today and let us discuss how we can create an iconic logo for your company.