Advertising your products and services is one critical way to boost your company’s sales further. It puts the word out there that your company exists, helping raise potential customers’ awareness of your business and the products/services you offer.
In our modern world, we rely mostly on technology and advertising online. Digital marketing is the latest trend with most companies investing in their websites, social media platforms, and even mobile apps. However, the use of conventional advertising/offline marketing such as flyers, booklets, and brochures are still reliable and sensible marketing ways to boost your business sales.
Here are five points on how it could help you do just that:
1. They help cater to your digitally challenged customers.
Not all have internet access. Even if they do, not all are computer/smartphone savvy. A fair share of your customers may be digitally illiterate and would prefer looking at tangible objects such as flyers, booklets, or brochures for their reference.
Restaurant Times says that teenagers, homemakers, and the elderly prefer picking up the phone and ordering their food while looking at a flyer instead of using complicated smartphone apps/food websites. They claim that these people recall the restaurant’s name better if they would come across it on a pamphlet or a flyer. Sales would increase if businesses use flyers to reach out to their potential customers, they say.
2. Flyers, booklets, and brochures are practical, efficient, and cost-effective.
Social media/digital marketing, contrary to popular belief, is not free. It is quite expensive and extremely competitive. These mediums expect monetary contribution for a decent share of online visibility. Mobile apps force an unreasonable discount from companies to get them sales. Broadcast advertising is tremendously expensive.
Offline advertising/printed ads can be one of the most effective and versatile marketing methods you can use to boost your sales. They are economical and educational as well. They are easy to produce and simple to distribute. Talk about practicality!
Time is money. Digital marketing methods need to be constantly adapting, which takes time, effort, and ultimately, money. It will also help your business if you are efficient. Printing your promotion materials saves you a lot of time compared to having to make, update, and maintain your online accounts/websites.
Producing flyers, booklets, or brochures and distributing them near your business location can save you a lot of money. You can print out copies after copies without much to spend or having to agree to unreasonable pricing. If you order and print in bulks, you may also find yourself in a good deal (reduction in costs) with your chosen printing company.
3. They give customers better recall value.
Flyers, booklets, and brochures are tangible and can be kept and filed. This is opposed to mobile messages or e-mails which can be lost through time and may end up in spam or trash, social media posts which can also be deleted or buried through time, and radio/television ads which expire and can be forgotten.
Potential customers can easily access these printed ads when they need them. They are small and portable and can easily be passed on from one person to another. You should include enough details about your business in these printed ads. A summarised content gives a lasting impression of what your business is all about.
Having a catchy promotion material can boost your sales in no time. Just always remember that appearance does matter. A snappy title and an attractive overall layout or design could potentially be a game changer. Striking graphics, stunning photos, and informative content can all contribute to a greater recall value.
4. Flyers and brochures give your business a sense of legitimacy and authority.
Printed ad adds validity to your business. High-quality flyers, booklets, and brochures can give a lasting impression to potential customers that the business/product/services you offer is professional, reliable, and superior to other competitors. It sends a message that your business is serious, legal, and credible.
To boost your sales, you can lay out evidence of past customers who can give positive testimonials about your business/product/services. You can gain your customers’ trust. You can further increase this trust by presenting your customers with something they can physically look at and touch, unlike marketing online.
5. These make it easy to reach your target market.
With printed ads such as flyers, booklets or brochures, you can control your desired recipients to whom you will hand them to. Demographics of your target customers may include age, sex, location, educational level, income level, political affiliation, and so many more measurable attributes. Psychographics of your target clients like their hobbies, needs, fears, and insecurities, to name a few.
Lastly, geo-graphics of your target customers, which include their location of residency, their office, or their usual route when leaving their homes. Distributing these printed ads within a certain radius boosts the familiarity of your business and so as your sales.
Let Jennings Print Group provide best quality printed materials.
It is vital to find a printing company that will cater to your high-quality printing needs. Jennings Print is the number one printing team in Newcastle, Lake Macquarie, Maitland, Hunter Valley, and the Central Coast. At Jennings Print, we’re proud to be a family-owned, high-quality print house that can take care of all your marketing needs in the one place. No matter how big your customer reach (city, state, or nation-wide), we can fulfil all your national distribution needs.
Contact us today to discuss how we can help in designing and creating your print material. Ask about our high-quality booklets, brochures, catalogues, flyers, business cards, corporate stationery, and other promotional products. You can also get in touch with us through 02 4933 5735 or firstname.lastname@example.org.