How to make your print materials serve its purpose
Did you know that 80% of consumers act on printed ads compared to just 45% on digital ads? In fact, according to Mansi Media, Top Media Advertising, Burstein, and Heitman, it was found that 82% of customers trust printed ads the most when making a buying decision.
Print is definitely still alive, and when done correctly, it can push your business to the top of your field by making your brand look more attractive to potential customers.
To help make your brand stand out, here are our top design tips for creating eye-catching marketing materials.
Know your target audience.
Understanding your target audience is the foundation of any successful marketing campaign, including print materials. Before designing, research and analyse your audience’s preferences, interests, and pain points. Tailor your designs to resonate with them, using colours, fonts, and imagery that appeal to their sensibilities.
Start with a quality logo.
Your logo is the face of your brand, and it plays a central role in your print materials. Ensure that you have a high-resolution version of your logo that can be easily scaled for different print sizes without losing quality.
A well-designed logo creates a strong first impression and lays the foundation for a memorable brand identity.
Keep it simple.
Cluttered designs can overwhelm readers and dilute your message. Embrace simplicity and ensure that your print materials have a clear focal point. Prioritise essential information and avoid unnecessary elements that distract from the core message.
Capture emotions with high-quality images.
Images are powerful visual tools that can evoke emotions and communicate ideas quickly. Invest in high-quality, professional images that align with your brand’s message and tone. Blurry or pixelated images can give a negative impression of your brand’s quality and credibility.
Make it pop with colour.
Choose colours that reflect your brand’s personality and create an emotional connection with your audience. Use contrasting colours to highlight essential information and guide the reader’s attention.
The right typography can enhance readability and reinforce your brand’s identity. Avoid using too many fonts and stick to a maximum of two or three complementary typefaces.
Ensure that the chosen fonts are legible in various sizes and align with your brand’s image.
Stand out with unique shapes.
Think outside the box and consider using unconventional shapes for your print materials. Square or circular business cards, die-cut flyers, or custom-shaped brochures can make a significant impact and set your brand apart from standard rectangular designs.
Balance text and white space.
White space, or negative space, is essential for creating a visually appealing design. It helps improve readability and allows the content to breathe.
Avoid cramming too much text or graphics into a small space; instead, allow your design elements to have room to shine.
Create structure on grids.
Grid systems provide a structured layout that helps maintain consistency and balance in your designs. Aligning elements to a grid creates a harmonious visual experience, making it easier for your audience to navigate and understand your print materials.
Layer it up.
Add depth and visual interest to your print materials by using layers. Overlay images with transparent textures or colours, stack graphics, or create parallax effects to give your designs a dynamic and engaging look.
Frame with borders and patterns.
Borders and patterns can frame your content and add a touch of elegance to your print materials. Incorporate borders around images or use subtle patterns as background elements to add texture and sophistication.
Print materials provide a unique opportunity to incorporate tactile elements. Consider using embossing, foil stamping, or spot UV coating to add texture and create a memorable sensory experience for your audience.
Stick to your brand identity.
Consistency is key to building a recognisable brand identity. Incorporate your brand’s logo, colour scheme, and typography consistently across all print materials. This will reinforce your brand and help customers associate the design with your business.
Keep the text concise.
While your print materials may contain valuable information about your brand, it’s crucial to keep the text concise and to the point. Avoid overwhelming your audience with lengthy paragraphs and use clear, concise messaging that conveys the essential details effectively.
Write engaging headlines and calls to action.
Grab your audience’s attention with compelling headlines that pique their curiosity. Use persuasive language and clear calls-to-action (CTAs) to encourage your readers to take the desired action, whether it’s visiting your website, contacting you, or making a purchase.
Showcase your unique selling points.
Highlight your brand’s unique selling points (USPs) prominently in your print materials. Whether it’s a special offer, exclusive product, or exceptional service, make sure your audience knows what sets you apart from competitors.
Make it fun.
Injecting a sense of fun and playfulness can make your print materials more memorable and shareable. Use witty copy, playful illustrations, or interactive elements that encourage your audience to engage with your brand on a more emotional level.
Always test before printing.
Before sending your design to the printer, thoroughly review it for errors and test the layout. Check for typos, alignment issues, and colour discrepancies.
Printing a mock-up and examining it closely will give you a chance to catch any potential problems and make necessary adjustments.
Contact a professional.
Designing eye-catching print materials requires creativity, expertise, and attention to detail. If you’re not confident in your design abilities, don’t hesitate to contact a professional graphic designer or a reputable design agency. Their experience will help bring your vision to life and ensure a polished final product.
Let Jennings Print help shine the spotlight on your brand.
By implementing these design tips, you can create eye-catching print marketing materials that make your brand stand out from the crowd.
Always prioritise your target audience and maintain consistent branding to build brand recognition and trust.
Embrace simplicity, high-quality images, and strategic use of colour and typography to create visually appealing and engaging materials.
If you’re looking for professional printing services in Newcastle to bring your designs to life, Jennings Print is your reliable partner. With state-of-the-art printing technology and a team of experts, we can help elevate your print marketing materials to the next level.